Email News: Google Responds to Gmail Privacy Concerns
In a move described as a “stunning admission” by the US pressure group Consumer Watchdog, Google lawyers have reportedly told a US court that users of their Gmail service have no “legitimate...
View ArticleGmail tabs – should you ask your contacts to move your email?
Have you sent out a scathing email to all of your contacts yet, blasting Gmail’s ever-changing ways? Have you driven yourself practically to madness by obsessing over the new tabbed interface in...
View ArticleRevenue-Building Email Marketing Tips for Bloggers
A professional blogger recently told me he had sold out of advertising space on his blog. I’m sure this isn’t a common problem in the blogosphere. I’m also sure that for many bloggers this would be a...
View ArticleSomething from Nothing: Investment Doesn’t Always Mean Cash
I often find myself telling marketers that there is no such thing as expensive or cheap marketing. There is simply marketing that works and marketing that doesn’t work. Return on investment (ROI) is...
View ArticleSales and Marketing and the Myth of the Numbers Game
To say sales and marketing is a numbers game is patronizing to both your sales and marketing teams (who I’m hoping are highly skilled professionals), completely takes your product out of the equation...
View ArticleBouncing May Be Bad for Your Email Marketing Health
A bounced email is a message that is rejected by the recipients email server. Emails bounce for a number of reasons. A subscriber’s email server may be too busy or perhaps offline and therefore unable...
View ArticleAnalyzing New DMARC Policies
Every few months, the email marketing industry is thrust into a change that disrupts the landscape. This month’s change comes from two elder statesmen in the email game, AOL and Yahoo, both of whom...
View ArticleWhat CASL Means for iContact Customers
Written By: Andrew Barrett It’s been five years in the coming, but the new Canadian Anti-Spam Legislation (CASL) is nearly here at last. The new requirements go into effect July 1st, so if you haven’t...
View Article7 Fresh Ways to Increase Your Click-Through Rate
Is your email campaign working for you? You send out emails to a list of hard-earned recipients and can only hope the results are positive. You aim for higher click-through rates, but what exactly are...
View Article7 Reasons to Avoid Using a Free Email Account for Your Business
Free things are always ideal for the budget, but too often you get what you pay for. When it comes to your email account, you may not think that quality affects more than just you. You probably know...
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